As of today, the 2018 Tour de France bicycle race is through 15 of its 21 stages. A week from now we'll know who will wear the yellow jersey on the podium indicating the overall winner of this grueling event. Having a website for your business should be approached like riding in Le Tour. In other words, it's a process. It's a journey. It's not always the same. Just as the Tour has long mileage days, grueling hill days and time-trial sprints, maintaining your business website as an effective tool to support your business has different demands. Periodic checkups for search engine optimization, social media marketing along with all the other aspects detailed on our Website Lifecycle page are an on-going process. While some riders earn a jersey as top sprinter or "king of the mountains", you want your website to earn the yellow jersey as overall leader in your business category. Contact us today to see how we can help you get there.
Have a website that's getting a little long in the tooth? If your website was created more than a few years ago, there's a chance that it's not mobile-friendly. Years ago it was enough to just have a website to establish an online presence. Today it's imperative for that same website to be available and useful on any size screen your visitors use. Spend a few minutes looking at sites presented in a Google search. Look closely and you may see that Google "tags" the sites that it knows are not mobile friendly. If your site is tagged as such, this can have a negative impact on your site's position in search listings.
Your site should effectively present a page in a useful format whether viewed on a laptop or on a phone as shown in the screenshots below. If it's time to update to a mobile friendly site, contact us today to learn how we can help
Maybe you already have a nice website and you don't need our help with that. What about Social Media Marketing (SMM)?
Years ago, as long as you had a decent website to establish your online presence, that might have been considered 'enough'. Fast forward to 2018 -- There is a long list of sites and services from which a huge number of web users now consume content: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Snapchat just to name the big ones.
Each one listed above has its devotees and each has a niche. Even if your website has the content and tools to best guide your customers and prospects, in this day and age it's a must to use a comprehensive strategy using at least several of the services above to get your message out and drive visitors to your site.
Contact us today to learn about using Social Media Marketing as part of your overall online strategy.